Strano Designs is a ribbon/design company founded by the husband and wife team of Lou and Jennifer Strano. In 2002, with fifteen years of retail and manufacturing experience, Jennifer started designing ribbons in response to recognition that there was a need for a boutique quality ribbon company that was easily accessible on the web without compromising original design, finest quality and excellent customer service.
In 2005, Lou, who since the 1990s had been designing print and web media for small and large companies in the Northeast, joined Jennifer full-time assuming the responsibilities of web communications and branding.
Strano Designs offers over three-hundred high quality striped, polka dot and stitched ribbons. Their focus is on developing new designs with fashion forward colors. They also offer a line of fine imported Swiss velvet trims. They sell directly to customers via their web store www.stranodesigns.com and wholesale their ribbon world wide to all types of industries and manufacturers.
They have a ground-breaking new product called RibbonStiff™. Used as an adhesive, RibbonStiff™ will dry flat, flexible and clear, securing ribbon onto paper, chipboard, book board or any paper crafting project. It enables ribbon to easily be used as journal, album or book binding. Ribbon stiffened using RibbonStiff™ can be die-cut, punched or embossed. It will knock your socks off!
When we asked Jennifer, “What is it about your products that make them unique?” she replied, “Color, design, quality and the sense of humor that goes into making it all work.”
The idea for Strano Designs began with last season’s belts! It was Labor Day of 2003 when Jennifer made the very difficult decision to leave her job as Manager of a family-owned specialty store. The plan was to take a few months off, hit the beach and enjoy her girls who were toddlers at the time. After investigating Ebay as a possible outlet for past season belts from the family store, she realized that good, unique ribbon was nearly impossible to find. Jennifer never did hit the beach – Strano Designs hit the web instead. After a month of research, Jennifer told Lou that she was going to spend five-hundred dollars and create her own ribbon to sell on Ebay. With Lou’s response of, “that’s great honey,” within five months, Strano Designs had launched it’s website with fifty designs of ribbon in three sizes.
What a great story! Such inspiration.
Posted by: Geeta / TexasLonghorns/Craftyengineer | June 20, 2007 at 08:35 PM
I Luuuurve Strano Ribbons - Can see them being big in the UK before too long! A Lovely background story too.
Posted by: Beverley Todd | June 21, 2007 at 01:26 AM